Reef
Relief

Reef Relief is a campaign aimed towards bringing awareness to the Great Barrier Reef located in Australia. The reef is one of the 7 natural wonders of the world and is dying due to climate change, tourism, illegal overfishing, and coral bleaching.

The design and voice of the campaign aims to be welcoming, yet gives urgency for change. Visuals include a vibrant coral palette, bold typography, and raw images that show the dullness and lifeless form the reef has become.